Telling the story of Mike Brown, an Englishman based out in the USA during the late 1960s and 70s. He was bitten by the desert racing bug and eventually made a name for himself by placing an impressive 14th position out of 3200 riders in the gruelling Barstow to Las Vegas desert race of 1971. In his honour, AJS Motorcycles have released a version of their modern scrambler that reflects this momentous achievement.
The short film was first researched and storyboarded in-house, before we turned to filmmaker Laura Stokes to help us tell the story.
Imagery on the day was captured and handed over to the client, along with social media teaser trailers and a full-res master for display purposes.
ClientAJS MotorcyclesServicesEditorial, Idea Generation, Photography, VideoYear2020
