AJS Motorcycles is making waves in the retro 125cc bike market, but Flat-Out Creative was brought in to highlight just how hardy and cool these small machines can be. This particular project was designed to cover the firm’s inaugural Saturday Scramble event, which invited customers and their bikes down to try their hand at some tough trails.
Imagery and a short film that covered the event were handed over and the subsequent content played out across YouTube and the AJS channels.
The project spawned further work with the motorcycle manufacturer, which saw Flat-Out Creative film and shoot the latest additions to the AJS range, including the neat Isaba 125 and the two-story JSM 50 model.
ClientAJS MotorcyclesServicesEditorial, Idea Generation, Photography, VideoYear2019
